YOKI is set to become one of the hottest kitchen accessories.

The electric egg boiler is the brainchild of product designers OINK Design - they approached us on the strength of word-of-mouth recommendations emphasising our diverse experience and ability to create and communicate brands compellingly (very nice of them to say so).

Our brief was to create a brand that would work well, first in the UK, and then the global marketplace. The YOKI brand identity communicates the wit and humour associated with the product (aftermarket ‘accessories’ include ‘egg-cup-hats’ such as 'Viking' and 'Bobble Hat').

We also produced the retail packaging and in-store communications concepts for the ‘hatching’ of the product, which launches in the UK very soon.