Change is in the air
|CLIENT:||FOS Logistics / Cargo Airline|
|SCOPE:||BRAND IDENTITY, COPYWRITING, WEBSITE DESIGN, AIRCRAFT LIVERY,|
CHANGE IS IN THE AIR - this was just one element of the brand strategy we originated for new international cargo airline, FoS Logistics. They came to us with a brief to create a brand identity that would be positively accepted and recognized in their key Asian marketplace.
We developed a striking calligraphic logotype with a warm red 'globe' to symbolize their worldwide reach and optimize the space available on Boeing 747 and A300 aircraft tails.
The project also encompassed design of aircraft livery, uniforms, website, brochures, manuals, check-lists, technical sheets, loading sheets, reports, advertisements, exhibition stands and signage all the way to their corporate stationery and marketing collateral in a variety of languages.