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NAMING, BRAND IDENTITY & LAUNCH CAMPAIGN
OVERVIEW
Frozen yogurt is set to be as big a retail phenomenon in the UK as it has been in the US.
CONNORGODDARD was appointed by a team of retail entrepreneurs to define a unique brand space for their new frozen yogurt concept and build a creative campaign on the foundations of a compelling consumer proposition. We conducted research, created a brief and developed The Cultured Cow - a brand with a uniquely intelligent, up-market and witty persona.
The Cultured Cow is a brand name and identity conceived, created and
implemented by CONNORGODDARD and opened on Saturday 30th April 2011.
