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PALESTRA - INTERNAL COMMUNICATIONS CAMPAIGN
OVERVIEW
Transport for London's Surface Transport team needed our help to communicate a major change to employees and stakeholders.
The team faced the challenge of coordinating and communicating a wholesale move of equipment and thousands of personnel from offices in Victoria to the iconic new Palestra building, across London's River Thames, in Southwark.
We developed a logo that would draw on architectural elements from Palestra and reflect TfL's corporate colour palette and typography.
Our team produced a wide range of internal communication tools - from
email newsletters and advertising campaigns, a detailed interactive map
and intranet site, a short film about the relocation, 'filofax' style
guides to help staff settle in, a practical 'desk-in-a-bag' for those
adopting a hot-desking role, to innovative puzzle cube and
push-me-pull-me cards to communicate the move to key suppliers and
contractors.
