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BRAND IDENTITY
OVERVIEW
Tesco's strategically radical digital retail brand - a store within a store - was a bold departure for the UK’s most successful retailer. Our people worked in partnership with Fitch to help position the brand, create a compelling retail experience, and establish and communicate an authentic tone of voice.
From the strapline to signage and POS communications, we played a key
part in taking Tesco’s digital offer to new consumer audiences within
the established framework of an iconic high-street brand.
