AGENCY INFO
Profile Services Sector Experience News & Insight Contact usPRACTICE AREAS
Brand Communications Advertising Digital MarketingCase Studies
THE 'ME TOO' MARKETPLACE THE EMERGING MARKETPLACE PESTER POWER PRESSURES A SENSITIVE ISSUE SOLUTIONSelected Projects
Lucky Strike The Cultured Cow Tesco Digital Goodyear Tyres BlueSquare Data Group Dunlop Tyres Transport for London BBC Three FoS Logistics YOKI The Polar Museum FP Re / FP Marine nabCapital - National Australia Bank The Principle Group CAMFLIGHT Sephora Athena Cranium Inc. Crusaid - THT Urban Agenda Halo Energy The Neuro Foundation Jensen InteriorsGoodyear Tyres
BRAND DNA BOOK
OVERVIEW
Goodyear's objective in putting together a worldwide brand book was to position the brand as having both a long and proud heritage - and a future based on innovation and technical breakthroughs.
We worked with Fitch to develop a tone of voice, research the product stories, identify key themes and write the copy. The result is a modern, fresh perspective on one of the most respected names in the global automotive industry.
The Book is effectively a brand ‘genome’ that explores and defines the
Goodyear brand experience at every touchpoint and across all visual and
non-visual expressions in every conceivable scenario and end-market.
www.goodyear.com