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AIRLINE BRAND IDENTITY, ADVERTISING, MARKETING COLLATERAL & WEBSITE DESIGN
OVERVIEW
CHANGE IS IN THE AIR - this was just one element of great brand strategy that we originated for new international cargo airline, FoS Logistics. They came to us with a brief to create a brand identity that would be positively accepted and recognised in their key Asian market.
Our team developed a striking calligraphic logotype with a warm red 'globe' to symbolize their worldwide reach and optimize the space available on Boeing 747 and A300 aircraft tails.
Creating a brand from the ground up, we tackled any communication challenges the fledgling airline faced - from the aircraft livery, uniforms, website, brochures, manuals, check-lists, technical sheets, loading sheets, reports, advertisements, exhibition stands and signage all the way to tea cups and, of course, their corporate stationery in a variety of languages.
