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WORLD AIDS DAY ADVERTISING CAMPAIGN
OVERVIEW
HIV / AIDS Charity, Crusaid, briefed us to create their December 1st World AIDS Day advertising campaign to raise awareness and increase donations.
Our blindfold concept highlights the ignorance, fear and complacency towards AIDS/HIV that exists in society. The blindfold is coloured red in reference to the iconic red ribbon universally associated with HIV / AIDS awareness and support.
Exposure included the UK national press, outdoor, as well as publications within the Lesbian, Gay, and Transgender communities.
Crusaid merged with The Terrance Higgins Trust in 2010.
