The Data Centre Expo, held at The Baribican in London, is the showcase event for industry players. Our brief was to establish BlueSquare Data as a thoroughly professional, expert and approachable business.

We created a stand that featured two 50" plasma screen displays showing a rolling video, a coffee bar providing a retention strategy for thirsty visitors, and centered the design around two illuminated cube tables - one showing a map of Milton Keynes, the other of Maidenhead (the locations of their data centres).  Event staff were on hand to give out gift bags containing the usual selection of expo goodies as well as a 'mobile data centre'  (USB stick), Z-Card containing data centre specifications, brochure, and custom-labeled bottled water.

The feedback received confirmed that we had succeeded in meeting that brief.