One in three women suffer from bladder and pelvic floor weakness. 'Athena' is a product from Athena Feminine Technologies designed to help women exercise their pelvic floor muscles and give back control of their bladder - and their life as a result. 

Following a multi-agency pitch, we were handed the press and online advertising accounts to support the launch of their product in the UK market. This was the emphasis of our campaign; to provide the freedom to live an active life. The scenarios we created cover both urge and stress incontinence.