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LITTLE SHOPPING HORRORS: FASHION
OVERVIEW
BBC Three were making a documentary exploring the phenomenon of ‘pester power’ – the extent to which branding, marketing and advertising can compel children to pester their parents into buying branded goods for them.
They needed a brand communications and advertising agency to develop a fictional brand and market it successfully to a target group of young people.
They chose our team and, for several weeks, we went about our work whilst being followed by a BBC camera crew.
By the time the programme went to air, the non-existent fashion
brand we’d marketed (named 'SO') was as popular among our target group as Nike and
GAP.
www.bbc.co.uk
