AGENCY INFO
Profile Services Sector Experience News & Insight Contact usPRACTICE AREAS
Brand Communications Advertising Digital MarketingCase Studies
THE 'ME TOO' MARKETPLACE THE EMERGING MARKETPLACE PESTER POWER PRESSURES A SENSITIVE ISSUE SOLUTIONSelected Projects
Lucky Strike The Cultured Cow Tesco Digital Goodyear Tyres BlueSquare Data Group Dunlop Tyres Transport for London BBC Three FoS Logistics YOKI The Polar Museum FP Re / FP Marine nabCapital - National Australia Bank The Principle Group CAMFLIGHT Sephora Athena Cranium Inc. Crusaid - THT Urban Agenda Halo Energy The Neuro Foundation Jensen InteriorsAthena
ADVERTISING CAMPAIGN
OVERVIEW
One in three women suffer from bladder and pelvic floor weakness. 'Athena' is a product from Athena Feminine Technologies designed to help women exercise their pelvic floor muscles and give back control of their bladders - and their lives - as a result.
Following a multi-agency pitch, we were handed the press and online advertising accounts to support the launch of their product in the UK market.
Our creative platform positioned Athena as being the provider of the
freedom to live an active life. The scenarios we created cover both urge
and stress incontinence.
The initial press work - as seen here - was supported by a national
television campaign as well as various PR initiatives. Our work
continues with the client to develop an online series of adverts as well
as POS (point of sale) material to further increase sales.
