Client:
Transport for London Project: Palestra - "It's Your Move"
campaign Scope:
brand strategy
copy writing
identity design
intranet design
advertising
design for print
Transport for London’s
Surface Transport team needed our help to communicate a major
change to employees and stakeholders.
The team were facing the challenge of coordinating and communicating
a wholesale move of equipment and thousands of personnel from
offices in Victoria to the iconic new Palestra building in Southwark.
We developed a logo that would draw on architectural elements
from Palestra and reflect TfL’s corporate colour palette
and typography.
Our team produced a wide range of internal communication
tools - from emails and advertising campaigns, a detailed interactive
map and intranet site, a short film about the relocation, 'filofax'
style guides to help staff settle in, a practicle 'desk in a bag'
for those adopting a hot-desking role, to innovative puzzle cube
and push-me-pull-me cards to communicate the move to key suppliers
and contractors.
www.tfl.gov.uk
