The Sweet Smell of Success


19.07.11

CONNORGODDARD has created a new brand for the luxury scented candle marketplace in time for a pre-Christmas launch. The work includes naming, brand identity, packaging, as well as online marketing and an advertising campaign to be unveiled later this year.

Brand communications, advertising and online marketing agency, CONNORGODDARD has again helped launch a new UK-based startup company. The new brand, for the luxury scented candle marketplace, has been unveiled in time for a pre-Christmas launch. The work includes naming, brand identity, packaging, as well as online marketing and an advertising campaign to be unveiled later this year.

The logo, which features two dragons aside a shield, "reflects a trendy, confident and luxurious brand with great ambition." says CONNORGODDARD Director, Chris Goddard.

Hunter London will capitalize on its ‘Made in England’ proposition and initially target the ever-growing luxury candle marketplace. The privately owned startup will launch with a range of five candles boasting a variety of ‘earthy’ scents. The candles, which will be stocked by a yet to be named number of UK department stores, will be priced at around £25 each and are made from 100% natural soy wax blended with bespoke fragrances.

Hunter London plans to expand the range as well as design and manufacture a variety of other home-related luxury items in 2012.

CONNORGODDARD were appointed without a pitch in May 2011 and will continue to work with Hunter London in developing their online presence and communication platforms.