Internationally renowned and at the top of their game in the clubbing, music, and lifestyle marketplace, Ministry of Sound approached us to help them think creatively about their audio products.

We were briefed to produce some exciting new concepts to promote their STIX range of mp3 players.

We proposed a stand alone audio sub-brand, a high-impact outdoor poster campaign, and some radical new designs for the packaging of the product within the framework of what is a truly iconic global brand.

Our theme was based upon escaping from the world and 'beating life' with STIX.

www.ministryofsound.com