New international cargo airline, Fos Logistics, came to us with a brief to create a brand identity that would be positively accepted and recognised in their key Asian market.

Our team developed a striking calligraphic logotype with a warm red ‘globe’ to symbolise their worldwide reach (and to fit nicely on a B747-400 tail-fin) as well as the strapline "Change is in the air".

We literally created the brand from the ground up. Pretty much anything the new brand would come into contact with needed our expertise - aircraft livery, clothing, website, brochures, manuals, technical sheets, reports, adverts, conference stands, signage, promotional merchandise, and corporate stationery.

Our work was so good, they even asked us to name and brand their smaller package delivery arm too.