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HIV / AIDS Charity, Crusaid, briefed us to create their World AIDS Day advertising campaign to raise awareness and increase donations.

Our concept centred on a blindfold representing the ignorance, fear and complacency that exists in relation to this controversial, stigmatised topic. The blindfold was created from the iconic red ribbon universally associated with HIV / AIDS campaigning.

Exposure included the national press, outdoor, and publications within the gay and lesbian community.

www.crusaid.org.uk