established™ - For brands that want to be.
Typically, the process of defining, positioning and launching a brand is time-consuming and can be costly.
Which is one thing if you’re a multinational player with huge resources, and quite another if you’re a start-up with a finite budget, a small team and a looming launch deadline.
established™ is for start-up businesses and businesses looking to launch a new brand. It is designed to allow businesses with limited budgets access to the kind of thinking, experience and creative ingenuity normally reserved for major FTSE and AIM operations with deeper pockets.
There is no compromise on quality: the cost savings are achieved by
focusing only on what you actually need to successfully define, create
and communicate your brand. By minimizing your expenditure on, for
example, in-depth research, focus groups, workshops and analysis, established™ helps you find the quickest, and most cost-effective, route
to the key issue – how to confidently launch a sustainable new brand in
a tough economic climate.
This is no ‘B team’ offering. You’ll be working with the same senior
people you’d find at CONNORGODDARD, our full-service brand
communications agency.
The processes and methodologies employed by established™ are no less
intellectually rigorous than those offered by CONNORGODDARD. The
difference is that there are fewer of them – and you can choose as many,
or as few, as you feel you need or can afford. You’ll experience
transparent pricing and project management from the outset, so you’ll
always know exactly what you’re paying for and when it will be
delivered.
We will always offer best advice and we’ll be quick to let you know
if your budget, or your underlying brand strategy, is unfeasible. After
all, we have a very real interest in making your new brand a success:
we want ultimately to migrate your business to CONNORGODDARD and help
you produce print and online advertising, marketing collateral and
internal and external brand communications material that takes your
business and brand to the next level. We’re in this for long-term
relationships, not short-term gain.
For more information and a chance to talk through what established™ can do for your business, call Chris on 020 7060 1580 or email chris@connorgoddard.com

